Having grown up in México and lived in both Italy and London I have experienced many different cultural perspectives which have greatly influenced my work, making the process of communicating through design very inspiring and fulfilling.
When I first studied photography I realised a single image was not enough for me. Even if a single image can communicate something very complex, I felt that other connective elements were required to produce a more powerful meaning and this is what drew me towards graphic design. I believe graphic design responds to the need to interpret and make sense of visual elements and language that float around us, to clarify them and to create new meanings. This process of absorbing, understanding and transforming information is what drives not only my design but also my everyday life.